Frequently Asked Questions

Modal is a plant-based fibre derived from the cellulose of beech trees. Our Modal blend is engineered for exceptional softness, breathability, and shape retention — giving you a fabric that feels noticeably different from the moment you put it on.

Modal fibres have a finer, smoother structure than cotton fibres. This gives the fabric a naturally silky hand feel that cotton cannot replicate. It also drapes more elegantly and feels lighter against the skin.

Our fabric goes through repeated washing and relaxation cycles at the mill before a single garment is cut and sewn. This pre-conditioning process stabilises the fabric so your Primera piece maintains its fit and shape wash after wash, with only minimal shrinkage within normal industry standards.

Yes. One of Modal's most valued qualities is that it maintains — and in many cases improves — its softness over time. Unlike some fabrics that feel great initially but deteriorate quickly, our Modal blend is designed to last.

Modal fibres have excellent dye uptake due to their smooth fibre structure, meaning colour is absorbed deeply and evenly. We work with mills that use high-quality dyeing and finishing processes to ensure your Primera pieces retain their richness wash after wash. Wash in cold water, turn inside out, and avoid prolonged exposure to direct sunlight or harsh detergents.

With proper care, your Primera piece is built to comfortably withstand 100+ washes — approximately 2 to 4 years of regular weekly wear.

No. Modal is derived from beech tree pulp and is not a petroleum-based synthetic fibre. Unlike polyester or nylon, it does not shed plastic microfibres during washing.

Not with proper care. Our garments are engineered with a knit construction and finishing process specifically designed to maintain structure and drape over time.

Our Bamboo blend combines bamboo-derived fibres with carefully selected materials to create a fabric that is highly breathable, moisture-wicking, and smooth against the skin. It is designed to feel elevated while performing reliably through movement and daily wear.

We wanted the Motion collection and Trousers to feel as good during activity as they do the rest of the day. Bamboo brought the breathability and moisture management needed for movement, with a softness and natural feel that synthetics cannot replicate.

This depends more on colour than fabric. The bamboo blend is highly moisture-wicking, meaning it actively moves sweat away from the skin rather than letting it sit on the surface.

Our bamboo blend fabric goes through repeated washing, relaxation, and stabilisation at the mill before production. This significantly reduces post-purchase shrinkage and helps your pieces maintain their intended fit through regular wear.

Yes. Our Bamboo blend maintains its softness well over time. Proper finishing and quality manufacturing preserve that smooth hand feel even after repeated laundering.

With proper care, your Primera piece is built to withstand 100+ washes — roughly 2 to 4 years of regular weekly wear.

Machine wash cold, gentle cycle. Turn the garment inside out before washing. Avoid bleach, fabric softeners, and harsh detergents. Tumble dry on low or lay flat to dry. Avoid prolonged exposure to direct sunlight. These simple steps will keep your Primera pieces feeling their best for as long as possible.

Primera currently offers XS, S, M, L, and XL across all styles. A detailed size guide is available on each product page to help you find your ideal fit.

Yes. We offer Cash on Delivery across India. Please note that a COD handling fee of ₹40 is added to your order at checkout.

Standard delivery takes 3–7 days depending on your city (₹89). Fast delivery takes 1–2 days (₹159). Orders above ₹4999 qualify for free standard delivery.